Zen and the Delicate Art of Video on Search Pages - Bits - T

Google and Yahoo have both started including video advertising on search results pages. Depending on how consumers react, this could open a vast new source of ad revenue or could deter users from clicking on the already incredibly lucrative text ads.Not surprisingly, the two companies have approached this rather differently. Google’s video ads, which were written about last month, have now started appearing. But you need to look very closely to see the single blue link that with text like “Watch Commercial” that appears under some of its regular search ads.

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