Would your business cope if Google stopped

With the speculation that Expedia maybe a takeover target for Google (see Yahoo Finance) I thought now would be a good time to revisit how important Google has become to many travel companies.Changing the face of travel distribution (UK leisure travel)First a bit of history - a few years back (not that many) UK leisure travel was dominated by the high street (and a few call centres). Google came along and enabled, for the first time, businesses to put their products in front of consumers at less cost of distribution than through other indirect channels. Much of the growth in online travel has been due to organic (i.e. free) traffic from Google over the past 5 years.

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