Yahoo! and MLB Advanced Media, LP (MLBAM) inked a three-year video and advertising partnership that will make MLB.TV available on Yahoo! Sports, bringing Yahoo! users more than 2,400 out-of-market Major League Baseball games each year, live and on-demand, through the 2010 season.
Yahoo! Sports will offer MLB.TV to fans in 11 countries, including the U.S., Canada, Mexico, UK, Philippines and Germany. The games will be available through a co-branded player on Yahoo! Sports and MLB.com. During the first year of the deal, Yahoo! and MLBAM will jointly sell advertising for the video inventory. For the remaining two years of the agreement, Yahoo! will be solely responsible for selling video advertising inventory for MLB.TV.
thebloggingtimes.com
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