Yahoo Domains: What is the gain?

With everything you get from buying Yahoo Domains, and at this low a cost, how are they making any profit? Or is it for another reason.

Here is what Yahoo Domains offers at only $1.99 a year:

24-Hour Toll-Free Support
Get live help 24-7 or use our extensive online help resources.

Domain Locking
Help prevent domain hijackers from transferring your domain.

Starter Web Page
Publish a simple placeholder web page today! View a sample.

Domain Forwarding
Point your new domain name to a web site you already have. Private

Domain Registration
Help keep your contact info safe from spammers. Learn more.

Complete DNS Control
Easily edit your name servers, plus MX, A, and CNAME records.

This seems like an awful lot to get for the small price. However, reasearch shows the price has risen and fallen since Yahoo Domains was first introduced. That being said, what is the real gain for Yahoo? It's hard to beleive it's monitary. Can it gain Yahoo popularity over it's top competitor, Google? These are all possible...what do you think?

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