Yahoo Japan, the biggest website in the country, has decided that it will be using Silverlight to redefine the search experience. A gallery on Microsoft's website includes a video (Silverlight required of course) that demonstrates the new service quite well (and requires no Japanese to understand). The new search site will launch in the next few weeks.
Yahoo Japan won't stop there: the company hopes to use Silverlight in many of its Internet services, in addition to search. Microsoft is also boasting that an additional six other companies have decided Silverlight is worth their time: Madison Square Garden Interactive, Tencent, Abertis Telecom, Terra Networks Operations, SBSi, and MNet. In a statement, Scott Guthrie, corporate vice president of the .NET Developer Division at Microsoft, emphasized how important it was for Microsoft to have companies embrace Silverlight:
It’s exciting to see broad industry recognition and rapid adoption of Silverlight across the world. Silverlight offers customers and partners the highest quality creation and delivery of media, protected content, advertising and rich Internet applications, and we are committed to making it easy for partners to integrate and extend Silverlight capabilities.
At the same time, Microsoft has announced content protection support for Silverlight using various techniques: web and streaming playlists, authentication, authorization, stream encryption, and digital rights management (DRM). The latter, which is compatible with the popular (among companies) Windows Media DRM 10 content, is slated to be ready by the end of 2008.
Silverlight DRM, which has already found support from many companies, will support live streaming, on-demand streaming, and progressive downloads for connected experiences. Although many companies are slowly moving away from DRM, by offering the service right into the technology, Microsoft is opening doors for businesses that refuse to realize that their customers don't want it.
arstechnica.com
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