Hitwise Reports that Google has 67% of All US Searches. They also say that Yahoo has 20% and MSN has 7%. Is it a surprise? not to most of the people I know.
I didn’t see the details of the survey made by HitWise, but I guess that if research would be made only with users from Silicon Valley, the Google percentage would be higher, for the simple reason that technology oriented users would rather use Google than any other Search Engine.
So who is using msn and Yahoo?
I think that most of the users using msn are the ones that got their computer with Windows, and Internet Explorer and have no idea how to change the default search engine in their browser. In fact, they don’t even know that it is possible.
Yahoo is a different story. There are still people out there that think that Yahoo is the Internet. They open their browser, go to Yahoo.com and then, they type the address of the domain they want to go to (sometimes IN THE SEARCH BOX). Don’t get me wrong, not all Yahoo users are “computerly challenged”, the thing is that Yahoo was there first, (almost) and quite a lot of people know how to use it, like they way it works, they like the content, the channels, the email, and have no reason to go anywhere else.
What can you learn from it? If you’re running a Pay Per Click campaign for a company that sells Enterprise Wireless LAN, Google is your place and all the rest are waste of money. On the other hand, if your page is an Acropolis Audio Tour, You should definitely pay attention to msn and Yahoo. Your customers are waiting there as well.
courtesy: ybo-interactive
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