Saturday, April 26, 2008

Yahoo's Invalid Click Filter

ahoo has added a feature to it's Traffic Quality Reports. This feature answers an old problem and question advertisers had, "What if my competitor clicks the hell out of my advertisement?". This is a big problem and the techniques competitors are using to charge you for invalid clicks is getting more and more savvy.
To view the "Click Filter Report", go to your "reports tab" and click on "Click Filter" in the Reports Navigator section on the left side of your screen.
Yahoo allows you to see the exact clicks they deem were from an invalid source.Yahoo says that advertisers will not be charged for these clicks and they offered 3 reasons why they have added this incredibly helpful feature: The biggest reason is to offer transparency, which is something every business and government office/entity should offer to the public. The other reasons are they wanted the end user to have more tools at their disposal and they are competing with AdWords. This is a great addition and I'm sure others will follow in their footsteps.
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