Flickr, Yahoo's photo sharing service, has rolled out a new website dedicated to Flickr's popular API tools. The new site, Code.Flickr, offers developers a place to review API information, discuss tools in the forums and of course rant about the future of Flickr development.
code.flickr.com
Friday, April 18, 2008
Flickr Code
Yahoo's Best 'Alternative': Merge with eBay
With Steve Ballmer's "three weeks or we're going hostile" deadline rapidly approaching, time is running out for Tech Ticker's parent to find a legitimate alternative to Microsoft's unsolicited embrace. The Wall Street Journal reports that Yahoo's "limited test" of outsourcing search to Google is going so well, the companies are discussing a full partnership.
Such a move -- or even discussion -- might face regulatory scrutiny, but could prove to be a "brilliant 11th-hour countermove by Yahoo [that] will force Microsoft to pay more for Yahoo than it otherwise would have," writes Henry Blodget.
But there's another alternative for Yahoo that, while often rumored in the past, hasn't come up much during the current saga: Merge with eBay.
James Altucher, managing director of Formula Capital, believes Microsoft will ultimately get its way, albeit by raising the cash portion of its bid. But the author and columnist also believes a Yahoo-eBay combination would be a true win-win for both companies. Yahoo's China properties would be key to the deal, and a combination with eBay is something Alibaba might view more favorably than the Microsoft tie-up, Altucher says.
finance.yahoo.com
Yahoo Pipes Apps on iPhone
After the release of Apple iPhone in July 2007, the yahoo team of developers get there code out for the new gizmo. They created the famous yahoo pipes interface for the Apple iPhone. The interface was as slick and intriutive as the iPhone itself. With the use of iPhone custom ringtones you can make a mush up at iphone.pipes.yahoo.com. The yahoo pipes is also integrated with the apple iPhones built in mapping application. So one can put any of the geo Pipe results on the Apple iPhone just be tapping the :MAP: button.
So you can check the restroom locator with your customise yahoo pipes Apps. Some other featured pipes that work well while mobile include Live Traffic Results and for the shopping geeks the Price watcher . So get the first hand experience of yahoos filters on your iPhone with iphoneapp.
With the Apple iPhone upgradation to the new version iPhone 1.1.3, 2008 and the iPhone price getting slashed to the new Price, it is evident that the technology of iPhone is getting cheaper with its sales figure growing. In the recent development Apple iPhone is also set its target in the Asian regions like India, China, Philipines, Korea and Japan.
smartphones4u.net
Microhoo Deal Would Be Best Option for Marketers
Surprising as it may sound, marketers should probably be rooting for a Microsoft-Yahoo link-up.
On many levels, of course, any merger of such a scale can seem an unappetizing prospect that's as much about delivering short-term gains for banks, corporate lawyers and major shareholders as it is about pioneering digital marketing solutions or looking after the individual services that consumers, publishers and advertisers have come to rely on.
In that regard, while they're technology companies as much as media players, Microhoo is worryingly reminiscent of the creation of a number of media conglomerates over the last two decades. While those conglomerates' heft has given them leverage in the media-selling and buying equation, they've delivered sporadically, at best, on the promised synergies or product improvement audiences and advertisers might have hoped for.
But by now it's clear Yahoo's unlikely to remain independent, which leaves advertisers, agencies, publishers and consumers wondering which of the proposed combinations works best for them. And realistically, the Microsoft-Yahoo merger has the most upside because it has the potential to be a viable competitor to Google. As significantly, it has the least downside, as it better preserves competition in search and display.
It's also looking like the scenario most likely to happen, but as last week showed, there are other options to consider. Here's how those proposed so far break down.
Scenario 1: First proposed Feb. 1, Microsoft would absorb all of Yahoo to create a stronger No. 2 search player. Additionally, Microsoft would benefit from the third-party network Yahoo is aggressively building; it has deals with companies such as Comcast, eBay and more than 600 newspapers. This scale helps offset any display-ad power Google has amassed through its DoubleClick acquisition.
Microsoft believes eventually there will be two players, itself and Google, offering a full online advertising platform for online-ad buyers and sellers -- everything from ad serving to exchanges to display selling to search. And while a duopoly can sound a bit scary, it is better than a monopoly, as Brian McAndrews, head of Microsoft's Advertiser and Publisher Solutions division, pointed out.
As Ad Age has said before, the challenges for this merger lie in the integration of two enormous and complex organizations. Already difficult, the proposed union got markedly more so when Microsoft CEO Steve Ballmer injected some animosity with a sternly worded, clearly impatient letter last week, giving Yahoo a three-week deadline (effective April 26) to get a deal done or face a hostile takeover. He said Yahoo had already lost value since the original bid and suggested that having to go hostile could lower the bid. In the end, though, it'll pay for Microsoft to pony up now that Yahoo has proved it has other options.
Scenario 2: Should Microsoft not want to go it alone, it can always count on Rupert Murdoch for help. While originally he explored a deal with Yahoo to help it thwart the Microsoft takeover, last week reports surfaced that have him helping Microsoft. A three-way deal could kick in MySpace for a stake in the combined entity. There's also the possibility News Corp. could absorb Yahoo's content properties, leaving Microsoft with the search and technology assets it most covets, although this is less likely as News Corp.'s major incentive in participating is to unload MySpace, which many believe has hit its high-water mark. But consider that MySpace is chock-full of low-value inventory, and Yahoo and Microsoft already have that through e-mail traffic -- they don't need more.
Regardless of all that, the biggest issue is that an additional player complicates matters, both in the dealmaking and the post-deal integration, and history is not on the side of M&A menages a trois. Plus, Microsoft doesn't need News Corp.'s help to buy Yahoo.
Scenario 3: But other parties are also stepping up to wrap their arms around Yahoo. Time Warner and Yahoo have been talking and are very serious about a deal that would have Time Warner contributing AOL plus cash in exchange for a 20% stake in a combined entity, according to The Wall Street Journal. Yahoo would woo shareholders by promising to buy back some of its stock (with the cash from AOL) at a price higher than what Microsoft is offering. And partnering with Google on search could help sweeten the deal.
But who really wins in this merger? Time Warner -- it gets to unload its nine-year Achilles' heel, AOL. And Google -- Yahoo would likely have to strike some sort of business relationship with the search giant to better monetize its search traffic.
A trial has already begun. Last week, Yahoo announced it would begin testing Google search ads on up to 3% of the search results on Yahoo-owned sites. A small test is one thing; more comprehensive plans would most certainly face regulatory scrutiny.
And for advertisers, having search so highly concentrated in a single system is a bad thing. If the test were successful and Yahoo struck a deal to outsource its search to Google, "that would give Google an effective monopoly over search, which wouldn't be healthy for marketers or the overall internet economy," said Bryan Wiener, CEO of New York-based agency 360i. With this idea, he said, "It seems like Yahoo's running away from Microsoft into a potentially more dangerous bear hug."
adage.com
Thursday, April 17, 2008
Yahoo reportedly closer to Google search ad deal
After positive initial results using Google's search advertisement, Yahoo is closer to outsourcing it to Google.
read more | digg story
Share your Video with inline media player in Yahoo IM
Last week, Flickr.com announced its new video feature, allowing Flickr Pro users to upload videos and share them online alongside their photos.
As a result, Yahoo IM support for Flickr videos to the inline media player in Yahoo! Messenger 9.0 Beta. If you share a Flickr video link or a friend shares one with you, you can watch the video right in the IM window.
Unlike conventional video sharing services like Yahoo! Video or Youtube, Flickr videos are designed to be “long photos” that capture slices of life. To encourage this, Flickr has limited the length of uploaded videos to 90 seconds. While that may seem like a really short video, it’s ideal for sharing those clips you capture on your digital camera or mobile phone (which often go unshared). Check out a couple of the uploaded videos from the early beta testers:
http://www.flickr.com/photos/fraying/2391084921/
Video Sharing is now adopted by Photo Sharing Websites - Do you think Flickr will give challenge to Youtube ?techmatch.blogspot.com
Yahoo Search Marketing takes a page from the AdWords book
Yahoo Search Marketing, the pay-per-click arm of Yahoo advertising, is making changes that more closely resemble the Google AdWords pricing philosophy. Yahoo has required minimum bids on both the sponsored search and the content match networks be a minimum of $.10 per click. Starting soon, Yahoo will move to more of an AdWords quality score rating system that will impact the minimum bids required on the sponsored search network.Content match bids will remain fixed at a minimum bid of $.10, but the Yahoo sponsored search minimum bids will fluctuate based on a number of factors. A unique twist on the pricing structure will gauge the value of any particular keyword bid based on the number of bidders and the actual amounts of the bids on the keyword. This could result in either an increase or a decrease on the minimum bid required to keep your keywords active.
Yahoo is also implementing an ad and keyword quality score which will determine the relevance of your keywords to your ad and landing page, not unlike Google Adwords. Unlike AdWords, however, Yahoo says the minimum bids will not be influenced by ad conversion rates.
As an example of how the new sponsored search bid pricing will work, if you are bidding on a highly competitive keyword, all things being equal, you will be required to increase your bid amount in order to keep your ad active in your campaign. The implementation of an ad quality score puts Yahoo on par with AdWords ad optimization requirements, and I would think it would make running campaigns on Google and Yahoo easier to implement and compare.
Will this change result in higher advertising costs for advertising on Yahoo? I would venture to say probably not. If you maintained lower bids on a keyword, chances are your CTR was equally as low. With the new pricing structure, if the keyword is competitive, your minimum bid may rise, but CTR across all advertisers should remain constant. If your keywords, ad text and landing page are optimized as they should be, you may actually end up paying less than before for an equal or higher CTR.
In reality, we all knew this change would come at some point. As Google leads, Yahoo follows. My only problem with this change is Yahoo’s reluctance to lower the content match minimum bids. I would venture to say that 90% of campaigns generate a higher CTR and conversion on the sponsored search listings, so why require advertisers to potentially pay more for clicks in the content network? My guess would be changes to the content match pricing structure will be coming in the near future as Yahoo seeks to make up for lost market share. Time will tell.
webrehash.com
Top 10 reasons why Microsoft bags Yahoo!
A la David Letterman, Aggarwal publishes a Top 10 questions list relating to the deal. We won't go through all 10 of them (a couple are actually answered in the above paragraph), but some of the more relevant ones. Foremost, Aggarwal believes that Microsoft will likely pay $33.50 per share in cash and stock for Yahoo!, or 10% more than its current offer. He writes that he does not think Microsoft is willing to pay "materially higher" than its original offer, especially considering the economic outlook and its current share price. He assigns less than a 10% chance the deal gets done above $33.50.
Aggarwal assigns a 55% probability to a deal getting done amicably (that means a 45% chance of a hostile deal, for those among the math-challenged). Depending on which of those scenarios comes to fruition, he would expect a resolution by the end of April or mid-May (in an amicable deal), or in the case of an unfriendly deal, he predicted Microsoft would start a proxy war by the end of April with the hopes of getting its candidates on Yahoo!'s board by July. In both scenarios Aggarwal expects regulatory approvals to take up to three quarters.
As for potential alternatives, Aggarwal writes that Yahoo! has "explored and largely exhausted most of them if not all." He discounts a partnership with Google Inc. [GOOG] because of regulatory and operational challenges, and argues that the company was unable to garner the magnitude of support it expected from investors to pursue a higher valuation from Microsoft.
Aggarwal also tackles Yahoo!'s first-quarter report April 22, writing that at best the company will have an in-line quarter while raising guidance for the remainder of the year. He notes concern about Yahoo!'s exposure to the financial services sector through its Yahoo! Finance site and could suffer as online budgets are slashed by mortgage, credit card and other companies impacted by the credit crunch.
Finally, Aggarwal looks at potential synergies of a potential Microsoft-Yahoo! merger and concludes the combo would have cost synergies of a robust $1.3 billion. He places a buy rating on Yahoo!'s stock with a price target of $33.50. - David Shabelman
techconfidential.com
Yahoo Hit With $1 Million Click Fraud Lawsuit
An Internet retailer that used a pay-per-click advertising service operated by Yahoo is suing the Internet giant for more than $1 million, claiming it was overcharged by thousands of dollars as a result of click fraud that Yahoo did little to prevent. Bigreds.com, which sells collectibles online, said it paid Yahoo's Search Marketing unit, formerly known as Overture Services, more than $900,000 between 2002 and 2006. The fees were based on the number of clicks that Bigreds ads received on sites affiliated with Yahoo and Overture. Bigreds claims that many of the clicks were not from legitimate buyers but from affiliate Web site operators who received commissions from Overture and Yahoo based on the number of clicks their sites generated for advertisers. "These clicks were not actual traffic, but were fraudulent clicks," Bigreds claims in court papers filed earlier this month in U.S. District Court in New York. "Affiliates of Overture used software programs, employed people, and/or directed people other than actual customers to click on plaintiffs links from keyword search results," the complaint states. Yahoo acquired Overture, which launched in 1998 as GoTo.com, in 2003. Bigreds claims Yahoo in 2006 acknowledged the bad-click problem, but offered a refund of only $17,000. Bigreds also alleges that Yahoo's Overture unit had technology and information at its disposal that it could have used to prevent click fraud but did not take steps to do so. "Overture was able to tell what was bad, who conducted the bad click, where it came from, what keyword was involved and generally had superior technology and access to records in its dominion that enabled Overture to determine what persons or entities or affiliates were involved," the suit claims. Bigreds is seeking more than $1 million in damages and penalties. Yahoo has yet to file a formal response to the allegations. Click fraud is one of the multi-billion dollar search marketing industry's dark secrets. Virtually all major players, including Yahoo, Microsoft and Google, have been forced to acknowledge the problem. Critics argue that search engines have little incentive to police the practice because much of their revenue is generated by ad clicks. Yahoo in 2005 paid $4.5 million to settle a click fraud class action lawsuit. Google paid $90 million to settle a similar suit in 2006.
informationweek.com
Tuesday, April 15, 2008
Yahoo search ads grew in quarter vs Google: report
SAN FRANCISCO (Reuters) - New industry data out on Tuesday showed Yahoo Inc may have started gaining share in the Web search ad market against Google Inc even as Google's share of search audience inched up.
One study by RBC Capital using data on ad-buying trends from Web search marketing firm SearchIgnite shows Yahoo outpacing Google in spending on search advertising, ad viewership and click-through rates during the first quarter.
Meanwhile, a report from research firm comScore showed Google gaining share against Yahoo in the overall Web search market in March, but gave no insight into how Google was doing converting Web searchers into ad viewers.
Yahoo's first-quarter share of search spending by selected advertisers rose to 23 percent of the market, up from historic levels of 18 percent to 19 percent, SearchIgnite said.
Google's dominant search advertising share dipped to 71.1 percent from 74.9 percent the previous quarter, it said.
"Yahoo increased its share of wallet meaningfully for the first time in several quarters," RBC analyst Ross Sandler said in a note to investors, referring to the SearchIgnite data.
Shares of Yahoo gained 36 cents, or 1.3 percent, to $28.16. Google dipped $1.15 to $450.51.
Google is set to report quarterly results on Thursday as investors debate whether the company's explosive growth in search advertising has begun being hobbled by a slowing economy. Yahoo reports quarterly results next Tuesday.reuters.com
How to save Yahoo chat log online
Almost every one of us has an account with both Yahoo and Google. And you probably use both Yahoo Messenger and Google Talk to stay in touch with buddies. Unlike Yahoo ,Google offers the web-based version of Google Talk . But you can also get web IM for Yahoo using services like Meebo, or ebuddy . These services though don't provide any online space to store your yahoo chat log( Yahoo chat log while using Yahoo Messenger is stored locally. Hence you can't access your yahoo chat log when you login from another computer). So, there is no way you can access it while on the move. But don't loose your heart.... Google comes to your rescue again.
With Google Talk, conversations are archived and stored in the same manner as emails. This allows users to search within their chat logs easily. It would be great if I can transport all my Yahoo contacts to Google Talk so that all my Yahoo buddies are also visible in Gmail chat window. This way I can chat with Yahoo buddies while still in Gmail and therefore, all Yahoo chat log can be stored in Gmail and my purpose of accessing chat logs from anywhere is fulfilled. Now the billion dollar question : How could it be possible to transfer Yahoo contacts to Google Talk. Here is a nice tutorial which will guide you through this process.
The set up process requires cross platform Jabber client Psi and is a one time set up process( i.e. you can uninstall Psi after you have transferred the contacts). The similar process applies to your MSN/AIM contacts.
technolaziness.blogspot.com
Yahoo's tinfoil hat message?
This is showing up at the bottom of emails sent from Yahoo! accounts. Does anyone know what it means?
0000-00-00 and 9999-99-99
It is on some of my emails. I can only presume it is a form of protest about today being tax day in the USA...April 15th.
The form of the numbers fits to Social Security Numbers.
IndexTools (Yahoo!) Web Analytics goes FREE
Hi there, a bit of news for you who follow the Yahoo! IndexTools integration steps. But first, THANK YOU very much for all the positive feedback I received in blog comments, separate blog posts, emails, phone calls etc. I truly appreciate that.
Summary:
Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of charge to clients and partners who accept the standard Yahoo! agreement.
Today we will communicate that we’ll require our partners and clients to accept a new standard Yahoo! agreement and that Yahoo! (we) currently intends to provide the service FREE of charge to clients and partners who accept the Yahoo! Agreement. It is however important to note that our clients and partners must accept this agreement to continue using the service.
I think this is a fair tradeoff for an Enterprise class Web Analytics system?
Further to this, it should be noted that Yahoo! (I should probably teach myself to say - we - at some point) does not intend to add any new partnerships or direct clients in the short to midterm, while we prepare for the next rollout wave. This means that our current partners and clients will be in a unique position to either provide a service or use a service to which the rest of the market will not have ready or immediate access.
Very exciting isn’t it? .. :-)
For those of you who know me or heard me evangelize IndexTools as essentially 80% of the functionality of Omniture for a fraction of the cost – have to get used to the NEW NEW; 80% of the functionality of Omniture for FREE! ;-) he he...
visualrevenue.com
Yahoo!'s Future Still Open to Negotiation
Microsoft is not ruling out a joint bid for Yahoo! with Rupert Murdoch's News Corp, it has been claimed
According to Reuters, a source familiar with the deal said that News Corp has been speaking directly to the company without involving Microsoft.
The Wall Street Journal reported last week about the two companies putting in a joint bid for the internet firm, and also claimed that Yahoo!'s board of directors has failed to reach a decision on their future.
Rumors of a merger with AOL, in negotiations with Time Warner, were also reported in the Journal. However, representatives for the four companies involved in proceedings have not commented on any deals to date.
Microsoft originally launched its $42 billion takeover bid in February. Chief executive Steve Ballmer gave a three-week deadline for Yahoo! to accept the offer on April 5th.
The firm rejected the ultimatum, claiming that it has been undervalued.
computers.net
Five Minutes Featurette of ‘Speed Racer’
Yahoo! Movies got their hands on five minutes worth of clips from the upcoming “Speed Racer” movie. The clips reveal more of the story and show some of the enhancements the Mach 5 gets in order to fight back against the many gadgets put on the competitors’ cars.
“Speed Racer” is directed by the Wachowskis, the duo behind “The Matrix” trilogy. “Speed Racer” is scheduled to hit conventional and IMAX theaters on May 9th.
filmofilia.com
Yahoo chairman knows how to multitask mergers
Yahoo Chairman Roy Bostock is one busy dude.Not only has he been weighing the merits of
read more | digg story
Yahoo-Microsoft to hitch this week say analysts
As Yahoo gears up to report its first quarter performance next week, one analyst predicts the Internet search pioneer may clock in at the lower end of its revenue range, while other analysts predict a buyout deal with Microsoft may be in the mix this week.
UBS Securities analysts predict the Internet search pioneer will likely saddle up with Microsoft in a buyout deal valued in the range between $32 to $35 a share.
UBS analysts Benjamin Schachter and Heather Bellini noted they wouldn't be surprised if the two companies entered a deal this week, citing several drivers.
In part, the analysts, citing a discussion with litigation attorney Glenn Manishin of Duane Morris LLP, predict Yahoo's antitrust concerns in hooking up with Microsoft are largely unfounded, giving it a mere 15 to 25 percent chance regulators would block the deal.
Yahoo, in its response letter to Microsoft's three-week ultimatum to do a deal, noted it was deeply concerned about antitrust regulators' views on a merger between the two companies and was still awaiting word from Microsoft on some of its questions regarding the topic.
Yahoo's first quarter earnings report on April 22 may serve as another driver, given the Internet search pioneer is not likely to dish up any surprises of a stronger than expected performance.
"The company recently reiterated guidance, but given its wide range and management's track record, it's difficult to give them the benefit of the doubt for much of an upside surprise," Schachter noted in his research note. "The stock will continue to trade on deal expectations."
Yahoo's management gave Wall Street a revenue range of $1.28 billion to $1.38 billion for the first quarter.
A consensus of Wall Street analysts is forecasting Yahoo will bring in first quarter net income of 9 cents a share on revenues of nearly $1.33 billion, according to Thomson Financial.
Other analysts note it wouldn't be surprising if Yahoo's revenues come in on the lower end of their range.
"During the quarter, the Microsoft transaction has been a distraction and expectations are not wildly optimistic for a strong performance in the quarter," noted Derek Brown, an analyst with Cantor Fitzgerald.
Taking a wider view of the overall Internet and advertising landscape, Schachter wrote in his research note that he expects a number of companies that he follows will "set a cautious tone for the remainder of 2008."
Said Schachter: "We find it very difficult to see how companies that rely on advertising and consumer commercial activity can escape unharmed in a broader slow down. So while advertisers will likely focus more of their overall dollars on highly measurable and targeted methods, we still think that as overall budgets are impacted, online budgets will likely grow noticeably slower than they would have without the macro weakness."
zdnet.com.au
What Google Could Tell Us About Yahoo
Google's earnings could be a barometer for Yahoo's earnings a week later, which investors will be watching for indication on how the Microsoft-Yahoo battle will shake out. Stacey Delo talks with Citi analyst Mark Mahaney. (April 14).
read more | digg story
Yahoo Slurp 3.0-Revised Crawler Being Rolled Out
Yahoo! has rolled out its revised crawler called Yahoo! Slurp 3.0 that would be visiting your websites. Yahoo had been been preparing for the latest version of the Yahoo! Search crawler for quite some time.
Some infrastructure updates had caused variance in crawl behviour.
The new Yahoo! Slurp 3.0 recognizes the same user-agent and all robots.txt directives for ‘Yahoo! Slurp,’ though it’ll identify itself as Slurp 3.0 in web logs.
A handful of webmasters may notice a couple of changes.
Yahoo! Search Blog has put following notes.
As the new software undergoes a phased rollout to our production crawlers over the next several weeks, you’ll see the following changes:
a) The crawlers will start crawling from a different and much smaller set of IP addresses, but it’ll still be from the crawl.yahoo.net domain. Any reverse DNS checks to identify our crawler will continue to work. Please note that if you’re using IP-based recognition of our crawlers, you might see a drop in crawl/coverage from Yahoo! We strongly recommend that you move to reverse DNS-based identification of Yahoo! Slurp if you’re using any other method to avoid this problem. The current set of IPs will disappear from your web logs in the next several weeks.
b) The crawlers will also publish a new user-agent, ‘Yahoo! Slurp/3.0.’ Existing robots.txt directives for ‘Slurp’ or ‘Yahoo! Slurp’ will continue to work, but if you have directives specific to ‘Slurp/2.0,’ they won’t be recognized by the new crawler (though usage of the ‘Slurp/2.0′ user-agent is very rare on the web, so you won’t likely be affected). We recommend specifying the shorter version of: User-agent: Slurp. Check out “How do I prevent my site or certain subdirectories from being crawled?” on our Help page for more details.
It may be noted that changes would only affect the main Yahoo! Web Search crawlers.
Specific but similar crawlers would not be affected.
homeforprofits.com
Yahoo! Search Marketing - WSI in Strategic Agreement
WSI, the world’s leading provider of Internet Solutions to small and medium sized businesses (SMBs) has entered into a strategic agreement with Yahoo! Search Marketing (YSM) that will bring value-added training and services to business owners across Canada. The agreement not only allows WSI to be a reseller of Yahoo! Search Marketing services, it goes beyond to include specialized Internet marketing training for WSI’s Canadian Internet Consultants (franchisees), numbering over 100 plus offices. Furthermore, as WSI expands its customer training initiatives, the company’s Internet Marketing Summits in Canada will now have WSI Consultants and Yahoo! Search Marketing experts to educate small and medium sized businesses.
Elaborating on the importance of this partnership, Ron McArthur, president, WSI says, “With increasing competition in today’s business environment, the race for success is about drawing greater qualified Web traffic and influencing online customer conversion. As business owners struggle to accomplish this, WSI Consultants offer advanced Internet marketing tools and techniques to help them realize their business goals. This latest strategic relationship with Yahoo! Search Marketing provides our Consultants with yet another feather in their cap and access to advanced Search Marketing that will add a new dimension to the Canadian business community’s cyber-success.”
“We are delighted with this agreement with WSI because it targets the small and medium business sector,” said Maor Daniel, National Marketing Director for YSM. “We look forward to working with one the world’s leading providers of services to the SMB market.”
WSI conducts SMB training workshops, educational seminars, summits and symposiums across its global network of over 1500 offices in 87 countries. These training opportunities are aimed at educating business owners on the latest trends, best practices, tips and techniques that can help them harness the full potential of the Internet. In the second half of 2008, WSI will be rolling out a series of Internet Marketing Summits for SMBs across Canada. In addition to expert trainers and speakers from within the WSI network, these Summits will now also include Yahoo! Search Marketing experts to further add value to the training provided.
pr.com
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